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I have the pleasure have helping board members, staff leaders, and campaign volunteers hone their fundraising skills on a regular basis. Recently, I was reminded by a volunteer of one of the most important lessons: We have two ears and one mouth.
A solid resource development program has many components, including a development plan that outlines goals, strategies to achieve them, and tactics, methods, metrics, and accountabilities to operationalize the strategies. Generally, the development plan identifies campaigns, fundraising events, grant possibilities, and approaches to access other funding sources.
Creating a strategic plan, if done right, involves stakeholders and requires time and thoughtful work. It builds consensus around shared goals, provides direction, and hopefully creates excitement. So then why do some nonprofits do nothing with it when finished?
Engaging prospective and current donors consistently throughout the year should be part of your annual development planning. There are so many ways that a nonprofit or institution of higher education can engage donors.
Whether you’re ready to expand your organizational capacity and move forward with purpose, or just want to talk shop, we’d love to connect.
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