

Our team had a chance to talk with nonprofit executive, development, and marketing leaders last week. We discussed lessons learned in 2020—especially thinking about what seemingly temporary changes might in fact become permanent such as remote working and virtual meetings.

It is a personal goal of mine that people feel comfortable and welcomed in my home. Don’t be surprised, if you drop by, that you are offered a snack, something to drink, or fresh eggs to carry home. Some of the best compliments I have received are “it always smells like you pulled a cake out of the oven” and “I’m excited to be back at the Nieters bed and breakfast.” I want everyone to feel like extended family and hopefully return soon. Nonprofits can be like extended family too. You are bound by a common idea and hopefully support each other as you grow.

Well, this year has definitely started with a bang!Prior to the events of last week, 2021 was our promise of a respite from the calamity of 2020. During the last weeks of the year, I tried to take advantage of the holiday downtime to wrap up some projects – both personal and professional – and set myself up to be ahead in the new year. So why is it I went to bed December 31st feeling great, but when January 4th rolled around I felt like I was already two weeks behind in everything?

One of my favorite movies is Forrest Gump, and one of my favorite parts of the movie is when Forrest returns from the war in Vietnam and buys a shrimp boat business, naming it Bubba Gump Shrimp. With no shrimping experience and an over-abundance of competition, Forrest has limited success. That is, until Hurricane Carmen hits the Gulf Coast. The storm decimates the shrimping industry in the area. Forrest Gump’s boat Jenny was at sea at the time of the hurricane. It suffered damage from the storm but was not destroyed by being blown on land like other boats. Forrest's business prospered after the hurricane, leading to an abundance of shrimp while also eliminating much of the competition. He turned his profits into multimillion dollar investments and fame within the financial world.
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