

Here at Armstrong McGuire, we are always talking with our clients about the importance of measuring effectiveness.

LYBNT, an acronym for a donor who gave Last Year But Not This year and SYBNT, a donor that gave Some Year But Not This year, are terms in the fundraising world of nonprofits and universities.

I left my neighborhood this morning turning left on my usual path. The only problem was I needed to turn right.
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